In partnership with federal, local and private sector stakeholders, Caltrans developed and is implementing the Strategic Highway Safety Plan (SHSP). Nearly 300 stakeholders representing 80 different agencies and organizations participated in the development of the plan that was approved by the Secretary of the Business, Transportation & Housing Agency in September 2006. The most important benefit is the coordination of statewide safety programs to reduce fatalities and injuries on all public roads. The plan quantifies safety issues, identifies performance measures and targets, provides guidance to transportation stakeholders on the most effective safety strategies and actions, identifies available funding sources and provides methods for monitoring safety projects and initiatives. Caltrans teamed with other state agencies, including the California Highway Patrol, Department of Motor Vehicles and the Office of Traffic Safety to provide public awareness outreach on highway dangers. A new element was added to the SHSP last year — distracted driving. Caltrans and its partners are developing strategies to address this issue.
Safe Routes to School
For more than a decade, the Caltrans Slow for the Cone Zone effort has saved lives by raising awareness about the need to drive safely in highway construction and maintenance zones. Caltrans continues to educate Hispanic, youth and adult drivers. For teenage drivers, Caltrans kicked-off a new drivers sweepstakes. The sweepstakes incorporates educational materials into high school driver education programs and employs social media, such as Facebook®, to attract teens to the Slow for the Cone Zone message. Past campaigns have resulted in an 18 percent increase in teens who said the Caltrans Slow for the Cone Zone campaign had a positive effect on their driving behavior. The "$1000 Fines" message alerting drivers to the penalty of speeding through a work zone has led to the highest awareness of the Slow for the Cone Zone campaign in history. Caltrans will continue to reach Hispanic, youth and adult drivers through billboards and radio ads — ultimately reaching its goal of 96 percent of California drivers.